About Us
Our 60-Year Legacy of Flavor
Founded in Addis Ababa, Belay Teklu & Son’s PLC specializes in creating high-quality cakes, pastries, and a variety of fast foods. We pride ourselves on using fresh ingredients to ensure every bite delights our customers.
Belay Teklu & Son’s PLC was established by our founder, Belay Teklu, who had a passion for baking and a dream to share his creations with the world.
Over the years, we have proudly served middle-income families, seniors, and the younger generation, becoming a beloved choice for all occasions.
Mission and Vision
Our Vision
To become the most trusted and preferred cake and pastry brand in Addis Ababa known for quality, creativity, and customer satisfaction and remain a beloved part of the community for generations to come.
Our Mission
To delight our customers every day with fresh, delicious, and hygienically prepared cakes, pastries, and complementary products while delivering exceptional service at reasonable prices.
Our Core Values
We are dedicated to upholding our values, ensuring high standards in everything we do for our customers and community.
Quality
We utilize only high-quality ingredients, ensuring that our products meet the highest standards of taste and safety for our valued customers.
Customer Satisfaction
Our main priority is to exceed customer expectations through excellent service and delightful products that leave every customer smiling.
Hygiene
We maintain strict hygiene and food safety protocols to ensure a clean and healthy production environment for all our delicious offerings.
Join Our Flavor Journey
We prioritize freshness, customer health, and affordability. Our products are prepared with care, and we go the extra mile to serve all age groups especially middle-income families, elders, and the new generation.
